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Launches eight in-and out-of-shower products formulated to target dandruff.
March 26, 2021
By: Charlie Sternberg
Associate Editor
According to a Head & Shoulders study, 50% of dandruff sufferers get sudden feelings of panic, 44% are worried about the impression they make on others and 60%+ of sufferers think other people find them unattractive because of it. P&G’s Head & Shoulders is working to stop the stigma associated with dandruff with their new campaign #TakeBackYourFuture. This film follows real persistent dandruff sufferers and the emotional toll it has taken on them. At the end they find out they a...
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